搜索结果: 1-15 共查到“Advertising”相关记录110条 . 查询时间(0.076 秒)
Privado: Privacy-Preserving Group-based Advertising using Multiple Independent Social Network Providers
Unlinkability Privacy Advertising
2019/4/11
Online Social Networks (OSNs) offer free storage and social networking services through which users can communicate personal information with one another. The personal information of the users collect...
LOCATION BASED ADVERTISING FOR MASS MARKETING
Location based Advertising Open Source GIS Tesseract OCR
2019/2/27
GIS and machine learning (ML) are powerful ICT tools in retail industry which helps the sellers understand their markets. For the consumers, however, there always lies an ambiguity with respect to the...
BAdASS: Preserving Privacy in Behavioural Advertising with Applied Secret Sharing
Behavioural Advertising Machine Learning Secret sharing
2018/8/16
Online advertising is a multi-billion dollar industry, forming the primary source of income for many publishers offering free web content. Serving advertisements tailored to users' interests greatly i...
PPAD: Privacy Preserving Group-Based ADvertising in Online Social Networks
Advertising Online Social Networks Privacy-Preserving Advertising
2018/4/10
Services provided as free by Online Social Networks (OSN) come with privacy concerns. Users' information kept by OSN providers are vulnerable to the risk of being sold to the advertising firms. To pro...
In the past two decades, targeted online advertising has led to massive data collection, aggregation, and exchange. This infrastructure raises significant privacy concerns. While several prominent the...
陕西国际商贸学院国际经济学院英语写作课件Unit 8 Advertising Yourself
陕西国际商贸学院国际经济学院 英语写作 课件 Unit 8 Advertising Yourself
2017/4/11
陕西国际商贸学院国际经济学院英语写作课件Unit 8 Advertising Yourself.
青岛农业大学外国语学院商务视听与谈判I课件 advertising。
PrAd: Enabling Privacy-Aware Location based Advertising
Privacy-Preserving Location-based Advertising
2016/2/23
Smart phones and mobile devices have become more and more ubiquitous recently. This ubiquity gives chance for mobile advertising, especially location-based advertising, to develop into a very promisin...
Advertising as a cue to consume: a systematic review and meta-analysis of the effects of acute exposure to unhealthy food and nonalcoholic beverage advertising on intake in children and adults,
children consumption food advertising food intake marketing
2018/11/27
Background: Several studies have assessed the effects of food and nonalcoholic beverage (hereafter collectively referred to as food) advertising on food consumption, but the results of these studies h...
Direct to Consumer Advertising and Prescription Choice
Consumer Advertising Prescription Choice
2015/9/21
This paper examines the effect of direct-to-consumer advertising (DTCA) on doctor
choice of prescription drugs. Using antihistamines as an example, we show that DTCA
has a small and insigni...
The Effect of Prescription Drug Advertising on Doctor Visits
Doctor Visits Drug Advertising
2015/9/21
The dramatic increase of direct-to-consumer advertising (DTCA) of prescription drugs created intensive debates on its effects on patient and doctor
behaviors. Combining 1994–2000 DTCA data with the 1...
Drama as Arts-Based Pedagogy and Research: Media Advertising and Inner-City Youth
Pedagogy and Research Media Advertising
2015/9/21
This reflective practice case study involved creating and delivering a unit for inner-city high school students that integrated drama and media literacy/production with a focus on advertising. It used...
Online behavioral advertising (OBA) refers to the practice of tracking users across web sites in order to infer user interests and preferences. These interests and preferences are then used for select...
Comparative advertising has been widely used for over thirty years in the United States. By contrast, the use of this advertising format has traditionally been – and still is – very marginal in France...
What Makes them Click: Empirical Analysis of Consumer Demand for Search Advertising
Search Advertising Empirical Analysis
2015/7/31
We study users' response to sponsored-search advertising using data from Microsoft's Live
AdCenter distributed in the \Beyond Search" initiative. We estimate a structural model of utility
maximizing...