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Strong Words or Moderate Words: A Comparison of the Reliability and Validity of Responses on Attitude Scales
Attitude Scales Reliabilty Validity
2013/2/21
A common assumption in attitude measurement is that items should be composed of strongly worded statements. The presumed benefit of strongly worded statements is that they produce more reliable and va...
Construction, Implementation, and Analysis of Summated Rating Attitude Scales
attitude scale Likert-type scale semantic differential scale survey research
2018/4/9
Surveys are perhaps the most used, and sometimes misused, methodological tool among academic researchers. Self-administered survey questionnaires (and guided interviews) allow us to elicit behaviors, ...