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Promoting functional foods as acceptable alternatives to doping: potential for information-based social marketing approach
Performance enhancing drugs dietary supplements functional foods doping and athletes
2015/7/21
Substances with performance enhancing properties appear on a continuum, ranging from prohibited performance enhancing drugs (PED) through dietary supplements to functional foods (FF). Anti-doping mess...
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing
Social Marketing Sustainable Consumer Behavior Fair Trade
2013/2/23
This work describes consumer behavior models that present sustainable empirical evidence on consumer behavior with social marketing applications given in the state of art. For this research, the most ...
Personal Values and Social Marketing: Some Research Suggestions
Personal Values Social Marketing Research Suggestions
2011/6/9
Personal values, as motivational constructs, are likely to influence the types of social
behaviours in which people engage. However, most of the research examining the
relationship between personal ...
Helping Adolescents Achieve Positive Mental Health: Implications for Social Marketing
Adolescents Achieve Positive Mental Health Social Marketing
2010/1/15
This study sought to explore barriers to achieving positive mental health in adolescence from the perspectives of adolescents and their carers. In-depth interviews with male and female adolescents age...
Social Marketing Applications and Transportation Demand Management: An Information Instrument for the 21st Century
Social Marketing Applications Transportation Demand Management Information Instrument 21st Century
2009/10/19
Concern has been expressed by planners and policy-makers that the “add capacity”
strategy used in building more roads to resolve traffic-induced problems is no longer
a feasible option. This article...
Helping Adolescents Achieve Positive Mental Health: Implications for Social Marketing
Positive Mental Health Implications Social Marketing
2011/6/9
This study sought to explore barriers to achieving positive mental
health in adolescence from the perspectives of adolescents and their
carers. In-depth interviews with male and female adolescents a...