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东北石油大学经济管理学院市场营销学课件Chapter 1 Introduction to Global Marketing
东北石油大学经济管理学院 市场营销学 课件 Chapter 1 Introduction to Global Marketing
2018/10/24
东北石油大学经济管理学院市场营销学课件Chapter 1 Introduction to Global Marketing。
Deception in Post-Transaction Marketing Offers
Deception Post-Transaction Marketing Offers
2015/5/12
Deception in Post-Transaction Marketing Offers.
The Air War versus The Ground Game:An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
Personal Selling Multi-Channel Marketing Political Campaigns Discrete-Choice Modeling
2015/4/28
Firms increasingly use both mass-media advertising and targeted personal selling to successfully promote products and brands in the marketplace. In this study, we jointly examine the effect of mass-me...
Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
Agribusiness Developing Countries and Economies Trade Profit
2015/4/22
In much of the developing world, many farmers grow crops for local or personal consumption despite export options which appear to be more profitable. Thus many conjecture that one or several markets a...
Concentration Levels in the U.S. Advertising and Marketing Services Industry:Myth vs. Reality
Advertising and Acquisitions Revenue Data and Data Sets Surveys Marketing
2015/4/22
This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of th...
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
Communication Intention and Meaning Interactive Communication Marketing Communications Consumer Behavior Social and Collaborative Networks Online Technology Search Technology
2015/4/21
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data wo...
Marketing Process Reengineering within a Romanian Software Company Focused on the Implementation of a Freelancing Strategy
Software Industry Marketing Process Reengineering Freelancing Competitive Intelligence
2013/2/23
This paper examines several possibilities regarding the implementation of the marketing process reengineering within a Romanian software company. Specifically, it argues that freelancing implementatio...
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing
Social Marketing Sustainable Consumer Behavior Fair Trade
2013/2/23
This work describes consumer behavior models that present sustainable empirical evidence on consumer behavior with social marketing applications given in the state of art. For this research, the most ...
Toward A Normative Theory of Normative Marketing Theory
Normative marketing theory strategy systems theory relationship marketing networks turbulence environment
2012/6/5
We show how different approaches to developing marketing strategies depending on the type of environment a firm faces, where environments are distinguished in terms of their systems properties not the...
Rangan, V. Kasturi;Malcolm P. McNair Professor of Marketing in Harvard Business School（图）
Rangan, V. Kasturi Professor Marketing Business
2011/11/2
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Soc...
USE OF ONLINE INFORMATION RESOURCES BY RMIT UNIVERSITY ECONOMICS, FINANCE, AND MARKETING STUDENTS PARTICIPATING IN A COOPERATIVE EDUCATION PROGRAM
business information environment workplace information literacy information literacy training
2011/10/5
This paper examines the use of online information resources by Economics, Finance, and Marketing 3rd year students in a cooperative education program and explores some possible factors and issues that...
Rohit Deshpande;Sebastian S. Kresge Professor of Marketing in Harvard Business School（图）
Rohit Deshpande Sebastian S. Kresge Professor Marketing
2011/9/29
Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business School where he currently teaches in the Owner/President Management Program and in other executive education offering...
USE OF ONLINE INFORMATION RESOURCES BY RMIT UNIVERSITY ECONOMICS, FINANCE, AND MARKETING STUDENTS PARTICIPATING IN A COOPERATIVE EDUCATION PROGRAM
information resources information literacy training
2011/9/24
This paper examines the use of online information resources by Economics, Finance, and Marketing 3rd year students in a cooperative education program and explores some possible factors and issues that...
Capital Market Impact of Product Marketing Strategy: Evidence From the Relationship Between Advertising Expenses and Cost of Capital
advertising capital and product markets capital structure cost of capital
2011/9/12
To analyze the prospect of a firm's advertising decision affecting shareholder wealth, this article investigates the relationship between a firm's advertising expenditure and the market-imposed weight...
Rhetoric in the Language of Real Estate Marketing
Aristotle Housing economics housing market real estate brokerage
2011/9/11
'Des. Res.', 'rarely available', 'viewing essential' - these are all part of the peculiar parlance of housing advertisements which contain a heady mix of euphemism, hyperbole and superlative. Of inter...