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This paper examines the effect of direct-to-consumer advertising (DTCA) on doctor choice of prescription drugs. Using antihistamines as an example, we show that DTCA has a small and insigni...
The dramatic increase of direct-to-consumer advertising (DTCA) of prescription drugs created intensive debates on its effects on patient and doctor behaviors. Combining 1994–2000 DTCA data with the 1...
During the last several years, spending on prescription drugs in the U.S. increased at a 15% annual rate, with the $178 billion spent in 2002 accounting for more than 11% of health care expenditures i...
In 2003 the federal-state Medicaid program provided prescription drug coverage to more than 50 million people.To determine the price that it will pay for each drug, Medicaid uses the average private s...
T has steadily increased since the early 1980s, from 4.5 percent in 1982 to 5.6 percent in 1994, with this then rapidly accelerating to 10.1 percent by he share of U.S. healthcare spending accounted f...

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