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SERVICE QUALITY, RELATIONSHIP QUALITY, AND CUSTOMER LOYALTY IN TAIWANESE INTERNET BANKS
customer loyalty Internet banking relationship quality service quality
2011/9/24
While deregulation of financial institutions has increased competition in the Taiwanese banking industry, the advent of e-commerce has provided business opportunities for consumer financing operations...
Thirty Games Out and Sold Out For Months! An Empirical Examination of Fan Loyalty to Two Major League Baseball Teams
Brand Loyalty Consumer Behavior Sports Fan Behavior
2010/10/18
The study focused on the measurement of fan loyalty to two Major League Baseball teams -- the Chicago Cubs and the Arizona Diamondbacks. Fans of each of the teams were surveyed and the level of team ...