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What Was Advertising? The Invention, Rise, Demise, and Disappearance of Advertising Concepts in Nineteenth- and Twentieth-century Europe and America
Advertising Advertising Concepts Europe America
2010/10/11
The article introduces a model of changing and competing advertising concepts and frameworks in order to replace dominant but limited periodization models of the historical development of
advertising...
Uncertainty and Ambiguity:Turkey's Perception on the Rise of China
Eastern Turkistan the rise of China Turkey
2015/8/19
This paper aims to analyze how China’s rise is perceived by minor powers in the world system. Taking Turkey as the case study, the paper focuses on major issue areas such as bilateral trade and busine...