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A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites
Comprehension and Persuasion Interactive Advertising Brand Web Sites
2009/12/2
The main goal of this study was to build a preliminary structural equation model to better understand the relationships between interactivity, comprehension, and persuasion. The limited capacity proce...
Symbolic Meaning Integration in Design and its Influence on Product and Brand Evaluation
Congruence Processing Fluency Impression Formation Symbolic Meaning
2009/9/11
Previous research and theorizing in product design and consumer psychology testifies to the importance of congruence among symbolic meanings connoted through elements in visual communications such as ...
The Ability to Build a Brand in the Single European Market for the Polish Sportswear Sector
Polish sportswear market brand strategy management
2009/2/17
Integration with the European Union is connected with the necessity to adjust Polish
light industry to function in the common market, which mostly requires enhancing the
competitiveness of products....
Brand Strategy in the Clothing and Textile Market
brand, brand strategy marketing instruments clothing and textile industry
2009/2/8
In today’s market economy, which is characterised by a very changeable environment and strong, intense competition caused mainly by enlarging globalisation, it is becoming more and more difficult for ...
Brand Effect on Consumer Behaviour in China
consumer behaviour brand effect textile industry
2009/2/7
In this article the effect of the products’ brand on the consumer behaviour in contemporary
China is presented, especially in the field of the textile materials.
It Looks Like a Toyota:Educational Approaches to Designing for Visual Brand Recognition（图）
Brand Identity Design Semantics Education
2008/10/30
The aim of this descriptive paper is to suggest an educational approach and analytical methods that are useful in helping students grasp the theme of design for visual brand recognition. Visual recogn...