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Strategic attitudes in the global textiles market: the case of a South European cluster
textiles strategic types innovation SME
2009/2/11
In recent years, the textile and clothing (T/C) industry in the EU has suffered difficult times, with declines in production and employment and an increase in the trade deficit. The case of Spain, the...
Marketing Strategies in the Single European Market and the Global Market of Textile and Clothing Products
textiles clothing marketing strategies European Single Market global market
2009/2/6
The aim of this paper is the presentation of some marketing strategies for textiles and clothing products in the global and European Single Market. This presentation is based on conditions for the com...