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Mapping the design mindset at IDC, IITB - in line with a country finding its foothold in a gradually industrializing market: 1969-present
design mindset IDC IITB industrializing market
2014/3/24
In the backdrop of an emerging market scenario in India and the increasing need in the last three-five years to have to design devices and applications that are technology-driven, it is our submission...
Mapping Cultural Frame Shifting in Interaction Design with Blending Theory
Meaning Construction Cognitive Semiotics Blending Theory
2008/10/24
In this paper, we introduce Gilles Fauconnier & Mark Turner’s blending theory as a new conceptual framework for explaining ‘cultural frame shifting’ in interaction design. Cultural frame shifting is w...