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Professor Philip C. Jones，Department of Management Sciences at University of Iowa（图）
Professor Philip C. Jones Department of Management Sciences at University of Iowa
2014/11/12
Professor Philip C. Jones，Department of Management Sciences at University of Iowa,his Expertise：
Capital equipment acquisition and implementation
Designing and improving manufacturing material mana...
Formalisation of the Requirements Management Process in the Aerospace Industry
Requirements Management Process Aerospace Industry Product Development Process
2009/12/1
This paper presents the Requirements Management Process developed for the aerospace industry. This process is extremely relevant to the Product Development Process and can be considered its “backbone”...
Inter-functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process
Marketing Departments Technical Departments New Product Development Process
2009/7/15
The marketing concept states that firms who first determine and then satisfy customer
needs should realize superior performance. Market orientation (MO) operationalizes the
marketing concept and i...