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华侨大学旅游学院李勇泉与阮文奇团队在国际权威商业期刊Journal of Retailing and Consumer Services发文（图）
旅游演艺 旅游经济 文化活化 旅游地品牌资产
2022/6/8
2021年3月，华侨大学旅游学院李勇泉和阮文奇团队在Journal of Retailing and Consumer Services发表了“Does live performance play a critical role in building destination brand equity — A mixed-method study of ‘Impres...
2021年1月，华侨大学旅游学院李勇泉和阮文奇教授团队在Journal of Retailing and Consumer Services发表了“A study on China’s time-honored catering brands: Achieving new inheritance of traditional brands”一文。Journal of Retailing and C...
Relationships among Source Credibility of Electronic Word of Mouth, Perceived Risk, and Consumer Behavior on Consumer Generated Media
eWOM perceived risk consumer behavior
2014/11/5
As technology advances, the influence of electronic word-of-mouth (eWOM) surpasses the influence of traditional face-to-face WOM communication on consumers’ decision making. Since the hospitality and ...